The Lucky Bunch
Hazel

For every obstacle in life, there is a solution in nature.

Hazel is a Berlin-based startup that cultivates functional mushrooms using vertical grooming and produces adoptogenic supplements.

Their philosophy is based on the principle that nature offers a solution for every obstacle in life. They offer highly effective, evidence-based, 100% natural products designed to support the body in overcoming everyday challenges and to enhance and strengthen its natural abilities.

Services

Packaging
Social Media

Industry

Retail
FMCG

Date

2024

Website

hazel.store

Hazel
Services

Packaging
Social Media

Industry

Retail
FMCG

Date

2024

Website

hazel.store

Packaging

Building on Hazel’s philosophy and vision, the packaging conveys the concepts of health, well-being, and natural radiance through earthy tones, nuanced by the characteristic colors of the respective main ingredients.

A connection to nature through organic ingredients plays a key role in the visual language. The ingredients are always the focus, framed by basic geometric shapes to visually underscore the purity and straightforwardness of the product.

Packaging

Building on Hazel’s philosophy and vision, the packaging conveys the concepts of health, well-being, and natural radiance through earthy tones, nuanced by the characteristic colors of the respective main ingredients.

A connection to nature through organic ingredients plays a key role in the visual language. The ingredients are always the focus, framed by basic geometric shapes to visually underscore the purity and straightforwardness of the product.

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